Privacy Policy

 

Data Controller

The data controller is Group One S.A., with its registered office in Warszawa, al. Jerozolimskie 134, 02-305 Warszawa, entered in the Register of Businesses kept by the National Court Register (KRS) with KRS no. 0000489566, the files of which are maintained by the District Court for the capital city of Warszawa in Warszawa, 12th Commercial Division of the National Court Register, NIP (Tax Identification Number): 5272706395, share capital: PLN 2,651,000.00.

The following media agencies of the Group One S.A. Group can deliver Best Brands online campaigns with the use of browser cookies and mobile identifiers, via technical systems of technology service providers (the so-called “ad servers”):

  • Value Media Sp. z o.o.
  • Mediaplus Sp. z o.o.
  •  Labcon Sp. z o.o.
  •  Group One Media Sp. o.o.
  • RL Media Sp. z o.o. Sp.k.

The ad servers of the service providers use browser cookies and mobile identifiers to mark and recognize end devices (web browsers or mobile apps).

 

Purposes of data processing; legal basis

Insofar as the purpose of the processing is the storage of information on your end device or the personalization of advertisements, the legal basis in each case is your consent in accordance with Article 6 (1) (a) GDPR. Otherwise, the legal basis is the pursuit of the legitimate interests of our users in accordance with Article 6 (1) (f) GDPR. This includes the display of non-personalized advertisements and the statistical evaluation of the effectiveness of such advertising.

 

Browser cookies

These are small text files or simple entries in a database that your browser stores. The data in cookies can only be read again by the system that has written them. To identify end devices during advertising delivery, the cookies set by ad servers contain a pseudonymous, unique serial number (identifier). When a cookie is deleted, the identifier on the terminal device is also irrevocably deleted. The cookies used by the systems do not cause any damage to your end device (e.g. computer / tablet), in particular, they do not contain viruses. You may refuse the use of cookies by selecting the appropriate settings on your browser, which may prevent you from using the full functionality of the platform or the website you are visiting. The same applies to the deletion of stored cookies.

 

Mobile identifier

Advertising can also be delivered in mobile applications (apps) via the platform. The apps can also use the so-called mobile identifier, provided by the operating system of your mobile device (Apple iOS or Google Android). This identifier is used in the same way as a cookie that contains a pseudonymous serial number.
The systems of the advertising service providers cannot change or delete the identifier themselves. However, you can prevent the identifier from being used by making the appropriate adjustments in the settings in the app or in your operating system; in this case, you may no longer be able to use all the functions of the app or system. The same also applies, depending on the app and the operating system, for changes or deletions of the identifier. Please refer to the privacy policy of the respective app and your system for details.

 

Display of user-based online advertising (the so-called targeting)

The service providers collect and process your usage behavior on our behalf pseudonymously on websites of advertising customers and on advertising-bearing websites. These data are used to address end devices with targeted advertising according to your usage behavior. The pseudonymous identifiers can also be assigned to advertising categories (e.g. presumed age between 18 and 35 years or interest in cars). However, these categories always apply to a larger group of devices, both individually and together. This means that we or the service providers cannot identify you as a user or as a person either via the advertising ID or via the categories assigned to the ID.

 

Campaign effect tracking on the websites of advertising customers
 Tracking relates contacts that users have with advertisements on other websites (visual contacts and clicks on advertising banners) to subsequent interactions on the advertiser’s websites. The data collected is statistically evaluated to optimize the performance of the media campaigns.

 

Data Protection Officer

If you have any questions regarding these topics, you can contact us by e-mail at: iod@gruopone.com.pl

 

Rights of the data subjects
As a data subject, you have the right to:

  • access your data and receive their copy;
  • correct (rectify) your personal data;
  • restrict the processing of personal data;
  • erase your personal data;
  • lodge a complaint to the President of PDPO (to the address of the Personal
    Data Protection Office: Urząd Ochrony Danych Osobowych, ul. Stawki 2, 00-193 Warszawa)

Data retention period

In the case of personal data, the period of data processing depends on the type of the service provided and on the purpose of the processing. As a general rule, data are processed for the duration of the service provided, until the Stake consent given is withdrawn, until an effective objection is made, or until an effective request for the erasure of the data is made. The period of data processing may be extended if the processing is necessary for the establishment, exercise or defense of potential claims, and after this period only in the case of and to the extent required by law.